BIO

A Market Research & Go-to-Market (GTM) Consultant with extensive experience helping founders, enterprises, and investors de-risk strategic decisions through rigorous market intelligence. An ex-Nielsen and ex-Kantar consultant, he has led multiple engagements across complex, regulated, and technology-driven sectors. His work spans TAM/SAM/SOM modeling, competitive intelligence, pricing and monetization strategy, customer research, and GTM execution. He specializes in translating complex data into clear, board-ready insights that support growth, investment decisions, and market entry strategies.

CAREER HISTORY

• 2025-Present

  Ghost Research, Researcher
• 2023 - Present

  Independent Consultant, Market Research
• 2022 - 2023

  Simply Fresh, Hyderabad, Market Research Analyst
• 2021 - 2022

  Kantar, Consultant
• 2018 - 2021

  Nielsen, Consultant
• 2017 - 2018

  Mudra Institute of Communication, Ahmedabad, Research Associate
• 2014 - 2017

  Indian Institute of Management, Indore, Research Associate
• 2009 - 2014

  Arror Clothing Company, Franchise Owner

EDUCATION

• 2007 - 2009

  Barkatullah University, Bhopal

  MBA (Marketing and International Business)
• 2004 - 2007

  Barkatullah University, Bhopal

  B.Com