
Vivek Goswami
Prime Researcher | Ghost Research
Sector & industries
IndustrialsConsumer StaplesEnergy
Functional Expertise
Market IntelligenceStrategy & GTMConsumer & Retail
BIO
A Market Research & Go-to-Market (GTM) Consultant with extensive experience helping founders, enterprises, and investors de-risk strategic decisions through rigorous market intelligence. An ex-Nielsen and ex-Kantar consultant, he has led multiple engagements across complex, regulated, and technology-driven sectors. His work spans TAM/SAM/SOM modeling, competitive intelligence, pricing and monetization strategy, customer research, and GTM execution. He specializes in translating complex data into clear, board-ready insights that support growth, investment decisions, and market entry strategies.
CAREER HISTORY
- 2025-PresentGhost Research, Researcher
- 2023 - PresentIndependent Consultant, Market Research
- 2022 - 2023Simply Fresh, Hyderabad, Market Research Analyst
- 2021 - 2022Kantar, Consultant
- 2018 - 2021Nielsen, Consultant
- 2017 - 2018Mudra Institute of Communication, Ahmedabad, Research Associate
- 2014 - 2017Indian Institute of Management, Indore, Research Associate
- 2009 - 2014Arror Clothing Company, Franchise Owner
EDUCATION
- 2007 - 2009Barkatullah University, BhopalMBA (Marketing and International Business)
- 2004 - 2007Barkatullah University, BhopalB.Com