BIO

A Market Insights Consultant with experience helping businesses navigate critical decisions, from entering new markets to competing in crowded marketplaces. An ex-GfK consultant, she has advised major consumer electronics companies on pricing, portfolio, and competitive positioning. Her in-house experience with logistics companies adds a rare operational perspective, having supported executive teams in high-stakes strategic decisions through rigorous research. Most recently, she has helped e-commerce agencies improve marketplace performance through data-driven recommendations. She specializes in making sense of complex market data and competitive signals, translating them into clear, actionable intelligence that helps businesses move with confidence.

CAREER HISTORY

• 2026-Present

  Ghost Research, Researcher
• 2022-Present

  Independent Consulting, Independent Consultant
• 2021-2022

  X5 Retail, Market Research Manager
• 2019-2021

  GfK, Market Research Consultant
• 2017-2019

  Dialogue Theory, Marketing Associate

EDUCATION

• 2017

  University of Bridgeport

  MBA in Marketing