BIO

An Independent Research Consultant (ex-Kantar, GfK) with extensive experience in quantitative research, spanning both primary and secondary methodologies, she helps organizations design and execute robust research programs, from problem framing and methodology selection to data collection, analysis, and insight generation. She specializes in uncovering meaningful consumer insights, identifying market opportunities, and translating complex data into clear, actionable recommendations that drive business decisions. She has supported clients across multiple industries, partnering with cross-functional teams on market entry, product development, brand positioning, and competitive strategy, and is known for combining analytical rigor with strong business context to deliver commercially impactful outcomes.

CAREER HISTORY

• 2026-Present

  Ghost Research, Researcher
• 2020-Present

  Independent Consulting, Independent Consultant
• 2019-2020

  LinkedIn, Market Research Specialist
• 2019-2019

  Independent Consulting, Independent Consultant
• 2017-2018

  Kantar, Senior Research Manager
• 2011-2013

  GfK, Senior Research Associate
• 2009-2011

  Genesis Management and Market Research Pvt. Ltd., Research Executive

EDUCATION

• 2009

  Balaji Institute of International Business

  PGDM (Marketing & IB)
• 2006

  Pune University

  BSc in Statistics