BIO

Senior Market Research and Business Intelligence Consultant delivering strategic, insight-driven intelligence to global clients, leading end-to-end custom studies and advisory projects for multinationals, investment funds, start-ups, and local enterprises from scoping to executive-ready insights that inform critical decisions. Brings expertise across FMCG, beauty and personal care, luxury goods, pharmaceuticals, tourism, and tobacco, combining scientific rigour with creative problem-solving to uncover opportunities and de-risk investments, while managing multilingual teams across EMEA and APAC to ensure insights are globally relevant and locally grounded. A detail-oriented leader who bridges data and decision-making, enabling organizations to navigate dynamic markets with clarity and confidence.

CAREER HISTORY

• 2026-Present

  Ghost Research, Researcher
• 2025-Present

  YCP, Senior Market Research Consultant
• 2022-Present

  Global Angle, Senior Market Research Consultant
• 2020-Present

  Euromonitor International, Senior Market Research Consultant
• 2010-2018

  The Advantage Group, Program Manager

EDUCATION

• 2020

  University of South Wales

  Bachelor of Business Administration