Visualization of the Digital Advertising Shift.
Digital AdvertisingProgrammatic AdvertisingRetail MediaTech Leaders
This report provides a comprehensive analysis of global digital advertising trends, with a focus on the transition from programmatic to retail media between 2025 and 2026. It highlights the shift towards digital channels, driven by AI, privacy regulations, and first-party data. Retail media is set to surpass traditional TV in ad spend, becoming a major growth driver. The report also explores sector-specific trends and strategic implications for industry leaders, particularly in the context of investment priorities, technology integration, and talent development.
Sachin Singal, Ghost Research
January 2026
Perspective.
PurposeThe report aims to analyze the shift from programmatic advertising to retail media networks and its impact on global digital advertising practices.
AudienceThe report is intended for technology and media executives seeking strategic insights into digital advertising trends.
Special EmphasisEmphasizes AI integration, privacy regulations, and data-driven strategies.
39Pages of Deep Analysis
135Curated Credible Sources
2Proprietary AI Visuals
8Data Analysis Tables
$495
Sachin Singal
15+ Years of Experience
Sectors & Industries
EnergyFinancialsCommunication Services
Functions & Expertise
Finance & InvestmentStrategy & GTM
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Top Insights.
Digital advertising is experiencing a major shift towards retail media, surpassing traditional TV in ad spend.AI and first-party data are crucial in driving the transition to digital advertising.Retail media offers closed-loop measurement, enhancing ROI transparency.Emerging markets are leveraging mobile commerce and omnichannel strategies.Significant growth in programmatic advertising is expected, especially in CTV.Key Questions Answered.
39Pages of Deep Analysis
2Proprietary AI Visuals
135Curated Credible Sources
8Data Analysis Tables
Summary.
