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Visualization of the Digital Advertising Shift.
This report provides a comprehensive analysis of global digital advertising trends, with a focus on the transition from programmatic to retail media between 2025 and 2026. It highlights the shift towards digital channels, driven by AI, privacy regulations, and first-party data. Retail media is set to surpass traditional TV in ad spend, becoming a major growth driver. The report also explores sector-specific trends and strategic implications for industry leaders, particularly in the context of investment priorities, technology integration, and talent development.
Digital AdvertisingProgrammatic AdvertisingRetail MediaTech Leaders
Sachin Singal, Ghost Research
2026-01-05
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39Pages of Deep Analysis
36Credible Sources Referenced
8Data Analysis Tables
6Proprietary AI Visuals
Sachin Singal
15+ Years of Experience
Sectors & Industries
FinancialsCommunication Services
Functions & Expertise
Market Sizeconsultingindustry reports
+1
Perspective.
PurposeThe report aims to analyze the shift from programmatic advertising to retail media networks and its impact on global digital advertising practices.
AudienceThe report is intended for technology and media executives seeking strategic insights into digital advertising trends.
Report LengthComprehensive
Focus Areas.
Industries JobsFocuses on digital advertising, media, consumer goods, retail, entertainment, and technology sectors.
Geographic AreasCovers North America, Europe, Asia-Pacific, and emerging markets.
Special EmphasisEmphasizes AI integration, privacy regulations, and data-driven strategies.
Report Layout.
Executive Overview
- Summary of key insights
- Global digital advertising revenue
- Notable acceleration in retail media
- Strategic implications
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Insights.
Digital advertising is experiencing a major shift towards retail media, surpassing traditional TV in ad spend.AI and first-party data are crucial in driving the transition to digital advertising.Retail media offers closed-loop measurement, enhancing ROI transparency.Emerging markets are leveraging mobile commerce and omnichannel strategies.Significant growth in programmatic advertising is expected, especially in CTV.Key Questions Answered.
