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TikTok Shop Monetization Trends Across ASEAN.
This report provides a comprehensive analysis of TikTok Shop monetization trends in the ASEAN region, focusing on investment insights and the evolution of e-commerce through 2025. It explores TikTok Shop's growth, market dynamics, and regulatory landscapes across key Southeast Asian markets like Indonesia, Malaysia, Thailand, and Vietnam. The study highlights consumer behavior patterns, infrastructure, user experience, and competitive positioning against platforms like Shopee and Lazada. Additionally, it discusses future outlooks, technological adoption, and investment opportunities within the ecosystem.
Social Commercecreator commercedigital retailshort video economy
Gaurav Kumar, EZ Research
2025-12-23
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(exclusive of tax)Single User License37Pages of Deep Analysis
15Credible Sources Referenced
13Data Analysis Tables
10Proprietary AI Visuals
Perspective.
PurposeTo analyze TikTok Shop monetization trends and provide investment insights for the ASEAN region.
AudienceInvestors, e-commerce businesses, and industry analysts.
Report LengthComprehensive.
Focus Areas.
Industries JobsE-commerce, social commerce, digital marketing.
Geographic AreasSoutheast Asian countries, including Indonesia, Malaysia, Thailand, Vietnam.
Special EmphasisInvestment opportunities, regulatory impacts, innovation trends.
Report Layout.
Executive Overview
- Key insights and strategic highlights
- Updated market valuation and growth forecasts
- ASEAN’s evolving role in global social commerce
Overview of TikTok Shop in ASEAN
- Platform evolution and current adoption
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Insights.
TikTok Shop's GMV in ASEAN doubled in the first half of 2025, driven by Indonesia and Thailand.ASEAN is now a majority contributor to TikTok's global GMV.Influencer marketing significantly boosts sales, particularly in beauty and fashion categories.Cross-border commerce is expanding, facilitated by partnerships and regional integration.Regulatory compliance is critical in maintaining growth across different ASEAN markets.Key Questions Answered.
