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Rise of Indian Streetwear: BluOrng vs Jaywalking.
The report provides a comprehensive analysis of the Indian streetwear market, focusing on BluOrng and Jaywalking brands. It explores the evolution of streetwear within India's consumer discretionary landscape and its cultural significance. The report delves into brand strategies, market dynamics, and technology integration in retail. Additionally, it examines consumer behavior, employment impacts, and provides strategic recommendations for tech leaders.
Apparel trendsD2C BrandingFashion Retail DisruptionYouth Culture
Gaurav Kumar, EZ Research
2025-12-23
36
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(exclusive of tax)Single User License36Pages of Deep Analysis
10Credible Sources Referenced
9Data Analysis Tables
6Proprietary AI Visuals
Perspective.
PurposeThe primary objective is to analyze and compare the BluOrng and Jaywalking brands within the Indian streetwear market and offer insights for tech leaders.
AudienceBusiness leaders, tech industry professionals, fashion industry stakeholders, and investors.
Report LengthComprehensive
Focus Areas.
Industries JobsStreetwear fashion industry and retail job functions.
Geographic AreasIndia, with potential insights for international expansion into Dubai, Southeast Asia, Tokyo, and Berlin.
Special EmphasisSustainability, digital innovation, and cultural integration.
Report Layout.
Executive Overview
- Evolution of streetwear
- Brand positioning
- Role in consumer discretionary
- Employment impact
Introduction to Indian Streetwear Culture
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Insights.
The Indian streetwear market is projected to reach ₹1,600 crore by 2024.BluOrng and Jaywalking are leading brands with different strategies.Streetwear contributes significantly to employment and economic activity.Both brands focus on digital marketing and community engagement.Jaywalking emphasizes artisanal creativity and gender-fluid designs.Key Questions Answered.
