Retail Media Networks (RMNs): Ad Spending Within Amazon, Walmart, and Instacart Ecosystems.

Amazon AdsAmazon AdvertisingDigital AdvertisingRetail MediaRetail Media NetworksTrade TariffsWalmart Connectdigital retail

July 2026

65Pages of Deep Analysis

112Curated Credible Sources

31Proprietary AI Visuals

33Data Analysis Tables

$1,195

Veronica Jacoby

20+ Years of Experience

Prime Researcher | Ghost Research

GfKHPNike

Veronica Jacoby

20+ Years of Experience

Prime Researcher | Ghost Research

GfKHPNike

Bio

Experienced Market Consultant with a strong track record in the market research industry, helping organizations make informed, data-driven decisions. Skilled in client counseling, customer insights, data analysis, analytical problem-solving, and advertising strategy. Brings extensive corporate experience at international organizations, with a strong executive-level background in delivering strategic insights, driving business growth, and supporting informed decision-making.

Sectors

Consumer StaplesHealthCareCommunication ServicesInformation Tehnology

Functional Expertise

Consumer & RetailData & AIMarket IntelligenceStrategy & GTMContent & CommunicationMarketing & Growth

Top Insights.

Retail Media Networks are increasingly important in digital advertising, projected to reach $165 billion by 2026.Trade tariffs have varied impacts on RMNs, affecting platforms like Amazon, Walmart, and Instacart differently.Amazon remains dominant in the U.S. retail media space, controlling 79.7% of the market as of 2025.Tariff-induced cost pressures lead advertisers to prioritize high-margin products and efficient media channels.APAC is expected to show substantial growth in retail media, reaching $158.30 billion by 2029.

Key Questions Answered.

Perspective.

purposeThe primary objective of the report is to explore the impact of trade tariffs on Retail Media Networks and advertising spending.

audienceThe report is intended for senior brand marketers, agency media buyers, and retail executives.

special emphasisSpecial emphasis on trade tariffs and digital advertising strategies.

Summary.

Retail Media Networks (RMNs) are poised for substantial growth, projected to reach $165 billion in ad sales by 2026, despite ongoing tariff challenges affecting major players like Amazon and Walmart. These networks are evolving as key drivers of digital advertising, leveraging first-party data for strategic advantage.

As RMNs capitalize on first-party data and expanded media formats, they increasingly attract non-endemic advertisers exploring offsite and connected TV opportunities. While Walmart Connect captures trade-down traffic efficiently, Amazon's import-heavy focus presents volatility. U.S. retail media is set to comprise 30% of digital ad spend by 2026.

Retail Media Networks (RMNs): Ad Spending Within Amazon, Walmart, and Instacart Ecosystems.

Veronica Jacoby

Veronica Jacoby

1What is the primary focus of this report?

2Who is the intended audience for this report?

3What are the main geographic areas covered in the report?

4How do trade tariffs affect Retail Media Networks?

5What growth is expected for RMNs in APAC by 2029?

Perspective.

Summary.