PropTech in Americas: Future of Real Estate Work.

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The report provides an in-depth analysis of the evolving PropTech landscape in the Americas, highlighting the transformative role of technology in real estate. It examines market dynamics, investment trends, and regulatory influences across North, Central, and South America, emphasizing smart building systems, AI-driven analytics, blockchain, and other emerging technologies. The report also addresses talent gaps, skills in demand, and educational initiatives necessary for workforce development in PropTech. Additionally, it discusses future scenarios, strategic recommendations, and collaborative models to drive sustainable growth and innovation in the industry.

Researcher

Aayush Tayal, Ghost Research

PublishedDecember 2025

Perspective.

PurposeTo analyze the evolving PropTech landscape and its impact on real estate roles, investment trends, and technology adoption.

AudienceIndustry professionals, investors, policymakers, educators, and stakeholders in the real estate and PropTech sectors.

Special EmphasisSustainability, innovation, talent development, AI-driven transformation.

52Pages of Deep Analysis

259Curated Credible Sources

6Proprietary AI Visuals

8Data Analysis Tables

$495

Aayush Tayal

3+ Years of Experience

Sectors & Industries

IndustrialsFinancialsInformation Technology

Functions & Expertise

Strategy & GTMOperations

Have questions? Our Research Desk is here to help

Top Insights.

North America leads the market with over 55% of global revenue share.AI and automation are transforming traditional real estate roles.Latin America is emerging with agile startups despite regulatory challenges.Significant investment is focused on infrastructure and fintech integration.Talent gaps in AI and data science are pressing concerns.

Key Questions Answered.

52Pages of Deep Analysis

6Proprietary AI Visuals

259Curated Credible Sources

8Data Analysis Tables

Summary.

PropTech in the Americas is experiencing rapid growth, with the U.S. market projected to expand from $16.2 billion in 2022 to $52 billion by 2030, driven by AI, IoT, and digital twins. Latin America is gaining traction, particularly in Brazil and Mexico, amid regulatory challenges and infrastructure needs.

Emerging trends indicate a significant shift toward remote and hybrid work models, fueled by automation and IoT advancements, with potential efficiency gains of $34 billion by 2030. Addressing talent shortages through targeted education and cross-border collaboration is crucial for leveraging PropTech's full potential in diverse markets.

PropTech in Americas: Future of Real Estate Work.

Perspective.

Aayush Tayal

1What region leads the PropTech market?

2What technologies are transforming real estate?

3What are the key talent gaps in PropTech?

4How is Latin America contributing to PropTech?

5What are the future scenarios for PropTech?

Summary.