Live-Commerce and Rapid Logistics: Workforce Transformation in ASEAN.

This report explores the transformative impact of live-commerce and rapid logistics on workforce dynamics across the ASEAN region from 2025 to 2030. It highlights the growth of live-commerce, driven by platforms like TikTok Shop and Shopee Live, alongside the expansion of rapid logistics. The report analyzes digital consumer landscapes, emerging business models, and technology integration requirements. It also examines workforce composition, regulatory environments, and strategic planning necessary for successful adaptation to these market changes.