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GCC Social Commerce Landscape - TikTok Shops, WhatsApp Stores, Influencer Marketplaces.
The report provides a comprehensive analysis of the social commerce landscape in the Gulf Cooperation Council (GCC) region, focusing on platforms like TikTok Shops and WhatsApp Stores. It highlights significant market growth, driven by high smartphone penetration and a tech-savvy young population. The document explores various elements like platform competition, consumer behavior, regulatory environments, and future trends, projecting significant expansion driven by technologies such as AI and VR. Challenges and strategic investment opportunities are also discussed.
AIGCCInfluencer MarketingSocial CommerceTikTok ShopsVRWhatsApp Stores
Celso Gomes, Ghost Research
2025-08-31
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64Pages of Deep Analysis
101Credible Sources Referenced
8Data Analysis Tables
5Proprietary AI Visuals

Celso Gomes
10+ Years of Experience
Sectors & Industries
IndustrialsConsumer StaplesEnergy
Functions & Expertise
Food & BeveragesICTAutomotive
+3
Perspective.
PurposeTo analyze and provide a strategic overview of the emerging social selling platforms and consumer trends shaping the GCC e-commerce space.
AudienceThe report is intended for investors, digital marketers, e-commerce platforms, researchers, and policymakers interested in the GCC's digital commerce landscape.
Report LengthComprehensive
Focus Areas.
Industries JobsE-commerce platforms, digital marketing, retail, technology, and finance industries.
Geographic AreasGulf Cooperation Council (GCC) region, including UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman.
Special EmphasisEmphasis on technological innovation and regulatory environment.
Report Layout.
Executive Summary
- Key findings
Introduction to Social Commerce in the GCC

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Insights.
TikTok leads in growth with 31.4% of the market by 2024.WhatsApp Stores have superior conversion rates.The UAE and Saudi Arabia dominate regional adoption.Investment in cross-platform technologies is critical.AI and VR will significantly influence the future market.Key Questions Answered.