Embedded Finance: How Banks and FinTechs Transform Consumer Journeys.

The report explores the growing landscape of embedded finance, highlighting its integration into non-financial platforms and the transformative impact on consumer experiences. With projections indicating substantial market growth, key areas like embedded payments and lending take center stage. The study also delves into the driving forces, challenges, and strategic implications for various stakeholders including banks, fintechs, and non-financial entities. The importance of partnerships, technological advances like APIs, and evolving consumer expectations are emphasized throughout the analysis.